Spill the beans in the FACTS x YOU questionnaire.

Go wild.

Lay it all out: hopes, dreams, behind-the-scenes.

This is the brief, chief.

Fuel for the master copy to come later.

The full view.

The big picture.

The what, why, when and how.

Your brief is used to make a proposal that lets you know exactly where you stand:

• How the words will work: a razzle and dazzle ‘em approach.

• A quote that won’t change unless additional work is needed.

• Deadline (or deadlineS if we’re working in stages).

We interrupt this process to finalise boring but important bits like contract and deposit payment.

Okay, back to it…

I’m feeling it.

Are you feeling it?

Hear that?

That’s the FACTS machine.

The sound of a copywriter at work.

Pen to paper, tea to lips, fingers to keyboard.

Long periods of silence in between.

Ideas formed, outlines created.

Words chopped and changed.

Sentences crafted, read to the mirror. “You talkin’ to me?”

A draft ready for your inbox.

Almost there.

Words in the holding pen.

Read through ‘em.

Pass on your feedback.

Need tweaks?

On it.

A revised draft is made: Words_FINAL.

Shit got real.

Look again, make sure you’re happy. All good?

Unbolt the door. Unleash the beast.

Ah, there it goes.

Confident, fearless.

A goddamn crowd pleaser.