THE PROCESS
WITH THE MOSTESS
WHAT HAPPENS AFTER YOU GET IN TOUCH
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Spill the beans in the FACTS x YOU questionnaire.
Go wild.
Lay it all out: hopes, dreams, behind-the-scenes.
This is the brief, chief.
Fuel for the master copy to come later.
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The full view.
The big picture.
The what, why, when and how.
Your brief is used to make a proposal that lets you know exactly where you stand:
How the words will work: a razzle and dazzle ‘em approach.
A quote that won’t change unless additional work is needed.
Deadline (or deadlineS if we’re working in stages).
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We interrupt this process to finalise boring but important bits like contract and deposit payment.
Okay, back to it…
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I’m feeling it.
Are you feeling it?
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Hear that?
That’s the FACTS machine.
The sound of a copywriter at work.
Pen to paper, tea to lips, fingers to keyboard.
Long periods of silence in between.
Ideas formed, outlines created.
Words chopped and changed.
Sentences crafted, read to the mirror. “You talkin’ to me?”
A draft ready for your inbox.
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Almost there.
Words in the holding pen.
Read through ‘em.
Pass on your feedback.
Need tweaks?
On it.
A revised draft is made: Words_FINAL.
Shit got real.
Look again, make sure you’re happy. All good?
Unbolt the door. Unleash the beast.
Ah, there it goes.
Confident, fearless.
A goddamn crowd pleaser.
SERVICE #3
(Write your own damn copy)
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Spill the beans.
Ask questions.
Tell us your ideas. Get ideas back.
It’s the FACTS sounding board. Marine grade ply.
Get advice, guidance, creative suggestions about your copy.
All of the good stuff.
You x FACTS. One-to-one.
On a call or in person.
The Biscuits are on FACTS.
Making good stuff happen.
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You leave more confident, inspired even.
Raring to go.
Mad for it.
Supercharged.
Can someone get this person a notepad?
I feel some sound as a pound copy and content coming on.
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Bring your good stuff to the table.
Let’s chat some more.
Ask more questions.
Get fresh eyes, tips and high fives.
You’ve got the FACTS email address.
Use it whenever you need an extra pair of eyes or ears.
Want a website copy review instead? Get the FACTS Fixer Upper.
THE INGREDIENTS
Idea maker // Word paws // Notes and that // Pencil // Pen // Paperless typewriter // Love
